In this episode we chat with Melissa Emler, a former principal and now Director of Innovations, about using Facebook as your tool to communicate with your parents and community. While we thought we were great at using Facebook to communicate with our parents/community, Melissa blew our minds with awesome ideas and better ways to tell our story and engage our families!
Listen to learn how Melissa used social media interns to help manage her school Facebook page, which also helped her high school students learn digital citizenship and great communication skills.
Did you know that Faceook's algorithm has changed, so unless you're posting something every day, your community is likely not seeing your school posts showing up in their feed! Melissa teaches us how to change this and how to inform your families of this change. She talks about the use of Facebook analytics, how to make posting easier with a content calendar and then blew our minds about utilizing Facebook live.
Melissa hosts the podcast, On the Vendor Floor, and has a few episodes that you can listen to about managing your school Facebook page. You follow her on Twitter: @MelissaEmler
Some other great links to learn from:
Melissa's podcast series on Facebook for School Leaders
5 Mistakes You Are Already Making On Your School's Facebook Page
Social Media Intern Objectives and Expectations
Presentation Slides from one of Melissa's Conference Sessions
Edited to add Jessica's screencast made to show her school community how to change their settings:
Here's a screenshot of Jessica's 2nd post on her school Facebook page with just a quick description for parents:
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